Hello everyone, I am Teacher Roger, the first in Taiwan to obtain the Scrum Alliance's official Certified Scrum Trainer (CST) certification. Many already know that I am currently recruiting 200 CEOs, and the slots have already been filled. Creating this demand is precisely the core strategy of hunger marketing. When consumers find they can't sign up, some are even willing to pay a premium. The biggest challenge is how to conceal our marketing tactics. As a result, I disclosed all cost details and a system called the Information Radiator, which quantifies all performance data. After reading this, you'll realize that many CEOs are willing to pay for the CEO CSM course themselves.

大家好，我是 Roger老師，台灣首位取得Scrum Alliance官方認證的Scrum培訓師（CST） ，其實很多人都已知，我現在要招募200位CEO，且名額已經額滿。創建這種需求正是饑餓行銷的核心策略。

當消費者發現無法報名，有的甚至願意支付高額。最大的問題是如何隱藏我們的行銷技巧。因此，我公開了所有的成本資料和一個名為Informartion Radiaitor的系統，它將所有的績效數據量化。看完這篇，你將發現許多CEO會自己支付費用參加CEO CSM。

Many fast-growing companies encounter a familiar gap: the CEO thinks fast, but senior executives struggle to keep up in action. The direction is clear, but execution hits a wall. SMOG was one such company — while revenue soared and nearly doubled, they realized their execution teams lacked alignment and rhythm.

So they made a rare and bold decision: not only did the CEO learn Scrum, but the entire leadership team traveled from Taichung to Taipei to join the CSM course together.

They understood that only by establishing a shared language and a self-organizing culture could the team escape the exhausting cycle of misalignment and miscommunication.

In just two days, their leaders went from skepticism to late-night reflection. Real transformation doesn’t begin with a new system or tool — it starts when leaders personally engage, model the behavior, and drive alignment.

For SMOG, that transformation began in the CSM classroom.

許多企業在高速成長後，常遇到這個斷層：總經理想得很快，高階主管卻跟不上行動；方向清楚，落地卻卡關。思瑪科正是這樣的公司——營收快速倍增，卻發現執行層缺乏共識與節奏。於是他們做了一個少見的決定：不只CEO學Scrum，連所有高階主管都從台中北上參加CSM課程。他們明白，只有建立「共通語言」與「自組織文化」，團隊才不會像過去一樣疲於奔命、上下誤解。兩天內，主管從懷疑到深夜反思，真正的轉型，不是換制度、換工具，而是領導者親自參與、示範、對齊。這場變革，就從思瑪科的課堂開始。

I am Jessica, the deputy general manager of a Taiwanese Agile book publishing company DrMaster. I and our general manager, Simon, attended the CEO CSM course taught by Dr. Roger. He claimed that his CSM course was the highest standard globally, so I recorded my observations and feelings from the course. I hope you can objectively determine whether this is indeed the highest standard, as I have not attended any CSM courses in other countries.

我是Jessica, 台灣敏捷書籍出版社的副總經理，我與我們公司總經理 Simon一同參加 Roger博士的, CEO CSM.

他宣稱, 他的CSM課程是全球最高規格的CSM，於是我把我的課程所見及感受詳實紀錄。期望你可以客觀評定這是否最高規格，因為我沒有參加其它國家的CSM課程。

Greetings everyone, I am Roger Chou, also known as Dr. Roger Chou, the first Certified Scrum Trainer (CST) from Scrum Alliance in Taiwan. I've always held a profound interest and passion in the applications of Agile and Scrum. Today, I would like to share with you the journey I have taken while conducting my first-ever CEO CSM training class. In this post, I will reflect on this journey and the enthusiasm ignited in my students through learning about CSM. Let's start by discussing my vision and product roadmap: do you still remember my previous blog post about my CST vision? (Taiwan's First CST: A Ten-Year Journey and Reflections  https://bit.ly/3qasay8 )

大家好，我是周龍鴻 Roger老師，台灣首位取得Scrum Alliance官方認證的Scrum培訓師（CST），我一直以來對於敏捷和Scrum的應用有著濃厚的興趣和熱情。我與大家分享我主辦的首航CEO CSM培訓班的心路歷程。在這篇部落格中，我將回顧這段旅程的點點滴滴，以及學員學習後對CSM所燃起的熱情。先從我的願景及產品藍圖開始說起吧，還記得前篇的我CST願景部落格嗎? (台灣首位CST的十年歷程及心得  https://bit.ly/43131V4 )

In 2025, Fubon Bank partnered with Advanced Business Consulting for the first time to run in-house PMP and CSM courses, launching its project management and agile transformation under CIO Chih-Ching Chang. Participants' common takeaway: "Scrum isn't an engineer's job. It's a manager's responsibility."

富邦銀行被譽為全台最具競爭力的金融機構之一，2025年首次攜手長宏顧問於內部開設PMP與CSM證照課程，正式啟動專案管理與敏捷轉型之路。由資訊長張志清主導推動，吸引四位高階主管與多部門成員參與。在兩天實戰課程中，學員體驗Scrum框架所帶來的組織扁平化、跨部門協作與痛點解決能力。課後普遍反映：「Scrum不是工程師的事，而是管理者的責任。」富邦不僅洞察自身在敏捷實踐上的不足，更展現高度自省與超前部署的格局。這場課程成為他們打造敏捷文化、持續保有競爭優勢的關鍵起點。