In January 2025, I officially obtained the Certified Scrum Product Owner Trainer (CSPO Trainer) qualification from Scrum Alliance and set a vision: to cultivate 100 CSPO leaders in Taiwan who think with value at the core. After the announcement, alumni from past CSM CEO cohorts responded enthusiastically, and five sessions were fully booked within two weeks. So far, four cohorts have been completed, praised by participants as “world-class CSPO courses,” enabling many leaders to relearn how to drive decisions and innovation through customer value.
In the course, I first help participants break through three major misconceptions:
1.A product is not limited to physical goods—services, events, brands, and even personal careers can be products.
2.CSPO is not exclusive to product managers—anyone who creates value, whether a CEO, manager, PM, or brand builder, can benefit from it.
3.A PO doesn’t need to understand technology but must understand value model design—defining the “value stream” from a business perspective.
Combining 20 years of product experience and the curricula of six international trainers, I created a localized Taiwanese model called the “Four Circles + Influence Map.” The course includes over 30 high-intensity workshops, such as the “Tower Building” challenge and cross-industry business model analyses (covering POYA, NVIDIA, Delta Electronics, and McDonald’s), allowing participants to experience real product decisions through the integration of “Strategy × Execution × Value Stream.”
Corporate participants reported a 50% improvement in team discussion quality, significant gains in decision-making efficiency, and smoother cross-functional collaboration. Individual participants shared that “the takeaways from this course are 3–10 times those of CSM,” transforming from “people who do things” into “people who create value,” learning to think about business through Scrum and to create value through business.
CSPO is not just a certification—it is the key turning point that enables both organizations and individuals to shift from execution to leadership, and from tasks to value.