Author: Roger Chou, PhD, CST / More Blog : https://bit.ly/3XAh564
Behind-the-scenes of the third-ever CEO CSM closing : https://bit.ly/3YMzOft
CEO CSM第三梯的結案花絮: https://bit.ly/3KJgEkO
From Scarcity Marketing to Full Transparency: Why Are CEOs Rushing to Enroll in CSM?
Hello everyone, I am Teacher Roger, the first in Taiwan to obtain the Scrum Alliance’s official Certified Scrum Trainer (CST) certification. Many already know that I am currently recruiting 200 CEOs, and the slots have already been filled. Creating this demand is precisely the core strategy of hunger marketing. When consumers find they can’t sign up, some are even willing to pay a premium. The biggest challenge is how to conceal our marketing tactics. As a result, I disclosed all cost details and a system called the Information Radiator, which quantifies all performance data. After reading this, you’ll realize that many CEOs are willing to pay for the CEO CSM course themselves.
I’ve explicitly shared details about the costs. Salaries for course-related tasks and professional photographers have doubled. These are all part of the INFORMATION RADIATOR, transparently displayed to all of you. Some might wonder how much I actually earn. The answer is, based on my calculations, teaching just one course a month doesn’t bring in as much as you might think.
Now, let me share the actual figures with you. Out of 26 participants, 17 are CEOs. That leaves 9, which means the revenue is approximately 270,000. Adding other expenses like high-quality venues, gourmet food, drinks, and colored lecture notes, the total costs are astounding. My friend Li Xiu calculated that the approximate cost is 500,000, a figure that truly shocked me. But you know what? Despite this, I still love CEO CSM because it’s my mission after becoming an International Scrum Ambassador CST. (A decade-long journey and insights as Taiwan’s first CST: https://bit.ly/43131V4)
Roger CST’s declaration: Cultivating 100 CEOs into CSMs without charge, opening new horizons for businesses: https://bit.ly/3O4ABF4
CEO CSM System Revision After the Third Batch:
1.The incentive bonus for on-site customer service personnel is determined by the CEO CSM.
2.All snacks and beverages have doubled specifications.
3.Each trainee has 3 salon photos.
4.The ten dollars inside each trainee’s name tag becomes twenty dollars.
Ou Xingzhong
CEO Course Feedback
Wu O-Ming: After my experience with PMP and ACP, I am here to renew my past work, which I believe is a reflection and refinement of my experiences. In the two-day Scrum course, we went through many activities and gained a deeper understanding of the essence and nuances of Scrum. As for future challenges in Scrum, I believe they still revolve around communication between individuals and the value generated. I see this as most crucial.
Ge O-Zheng: Why did I choose to attend this CSM course? Actually, CSM is not too unfamiliar to me. Roughly three years ago, an agent from our company attended an external CSM class. He told me the course was good, but I didn’t pay much attention. However, he gave me a book to read. Last year, one of our Tai Chi colleagues, Wang Xingwei, invited me to a meeting in Taipei’s RSG, suggesting I should attend this course. This year, because of the popularity of AI, I started participating in the community about ChatGPT held by Teacher Roger. Only then did I start actively paying attention to CSM. Later, due to Roger’s invitation, I began to discuss CSM more seriously. But the real motivation for me to attend this course was the obstacles and delays encountered in some of our products and services. I wondered if the CSM course might offer a solution. However, during the course, I wasn’t entirely clear about CSM. But after finishing the two-day course, CSM answered a major dilemma for me. The teacher emphasized practical implementation during the lessons. When I applied this to the problems faced by my company, it genuinely solved several issues, including understanding why I couldn’t develop a particular product. I now recognize the problem was in the Product backlog. Yesterday during the class, Teacher Roger explained why I faced issues when developing blockchain services and immediately provided a solution and guidance. I felt the power of Agile CSM right there and then. Thus, after the course, I intend to introduce what I’ve learned to my company and my associated engineers and teams for development. Of course, obtaining this knowledge from the course is just the beginning. I hope to refine these techniques, even perhaps teach a course in my company. If I can become more proficient, I would recommend this to our clients, enabling them to benefit more from Agile. Perhaps this is an opportunity for me to embark on another Agile journey.
Chen O Hong: I am delighted to have the opportunity to attend the CEOCSM course. The impact of this course on me has been profound. I recently read a book called ‘逆思维’, written by Professor Adam Grant from Wharton Business School. The English title is ‘Think Again’. Its main message is that while pursuing our goals, we should always be ready to pause and reflect on whether the goal is right. Today, I learned about Scrum, and I realized that Scrum truly embodies Professor Grant’s principles. There are five principles in Scrum, and I believe that the three most valuable ones are: being transparent, which means that the company should disclose all aspects of a project, including the expected results and timeframe, to all stakeholders; being courageous, which means admitting mistakes when we make them; and respect, meaning there shouldn’t be any hierarchies within the team, and everyone’s opinion should be shared without any pressure. Through Scrum, we can break down large projects into smaller parts and make rapid ‘sprints’. By doing this, we can achieve success quickly and also fail quickly. Because we divide the project into smaller parts, even if we face failure, the loss isn’t significant. Hence, our company can foster an environment where we accept and admit mistakes. I believe this is the most significant benefit for a company’s progress. I hope I can promote this concept when I return to my company.
Li O Jing: “I am very thankful to Roger for inviting me to the CSM course. I work in food trading, mainly providing food development services. We assist many supermarkets with product development for their private brands. Even though it’s a traditional industry, the design process starts from scratch based on the client’s requirements. Attending this course has been highly beneficial. When we interact with traditional food manufacturers, many resist change. However, our overseas client requirements often differ from local ones, leading to many alterations in the product. This often raises the question among local manufacturers as to why such changes are necessary. Attending this course has been enlightening, and we hope to introduce these principles to the manufacturers we represent. Even though they are traditional industries, they are now being managed by the second generation, and this transformation can help them compete globally. The core value in Scrum of putting people first is very much worth exploring. The challenge lies in building a Scrum Team with passionate members. While they might be capable, they often lack passion. Our next step is to re-evaluate our vision and incorporate the Scrum Team’s needs into our discussions. I’m extremely grateful for this course, the excellent team, the numerous workshops, and the timely assistance and feedback from everyone. Thank you for this outstanding course
Deng O Ting: “The Scrum course over the past two days has shown me that, compared to traditional development methods, Scrum can develop products more quickly and efficiently. Often, the focus is on producing something first and then refining it. The aim is to launch as soon as possible and then improve the product incrementally. The biggest challenge for me, as a business owner, is handling multiple projects simultaneously. Through Scrum, particularly the concept of the Product Owner, we can decide on the priority of tasks and determine which ones need to be resolved first to ensure the team doesn’t lose direction during the development process.
