In January 2025, I officially obtained the qualification from Scrum Alliance to teach CSPO. On that day, I made a wish in my heart—to cultivate one hundred CSPOs in Taiwan.
So, I posted an announcement in the CEO alumni community that I had personally trained: “You’re all welcome to sign up for this new CSPO course!”
Unexpectedly, the CEOs who had previously taken my CSM course responded enthusiastically. They had already experienced the team benefits brought by CSM, and this time they wanted to personally explore the world of “product value.”
Since each class has a maximum of 25 participants, I reserved up to 15 seats as PR slots for senior executives. In just two weeks, all five sessions from April to December were fully booked. Before the first class even started, the entire year’s schedule was already full.
So far, I have successfully completed four cohorts of the CSPO course. At the end of each one, participants shared the same sentiment—this CSPO course, designed by a Taiwanese trainer, has reached world-class quality and standards. It’s not just an extension of Scrum; it’s a turning point that helps leaders across industries relearn how to think with “value at the center.”
Who are the typical POs? The world-renowned masters of brand marketing—Elon Musk, Lei Jun, and Jensen Huang—are not merely entrepreneurs or founders; they are the top “Chief Product Owners” in their organizations. Musk focuses on user experience, transforming complex technology into products everyone desires. Lei Jun, driven by his “Born for enthusiasts” spirit, precisely identifies market needs and perfects his products. Jensen Huang, through his foresight and storytelling, has turned GPUs from professional tools into the soul engines of the AI era.
The CSPO course enjoys exceptionally high satisfaction and trust among learners worldwide, making it a benchmark of excellence among Scrum Alliance certification programs.
Common Misconception: CSPO is not “exclusive to product managers
Myth 1: Is CSPO only for product managers and project managers?
Many people, upon hearing the term “Product Owner,” assume it’s a role exclusive to product managers. But in the world of Scrum, a “product” actually comes in three forms: tangible, service, and abstract.
A tangible product is hardware or software, such as a laptop or a mobile app. A service product is related to one’s function—for example, a CEO running the entire company, an HR manager designing HR systems, a plant manager maintaining quality, or an R&D director driving innovation. The abstract product, on the other hand, is one’s personal brand.
Everyone is the PO of their own life. When people hear your name, what image comes to their mind? That is your “product impression.” Think of Jay Chou—why are people willing to pay NT$5,000 for his concert ticket? Because he has invested time and attitude to build a unique brand value.
Therefore, whether you are a CEO, department head, product manager, project manager, or a professional cultivating your personal brand, CSPO is for you. It’s not just a course about “product management,” but a course about “value management.”
Myth 2: Is CSPO highly technical? A PO doesn’t need to understand technology, but must understand value model design—defining the “value stream” from a business perspective
Another common misconception is that “a PO must understand technology.” In reality, a true PO doesn’t build the product—they define its direction.
Jensen Huang’s insistence on the strategic focus of AI computing power created today’s NVIDIA. Elon Musk doesn’t develop the autopilot system himself, but he defines Tesla’s future and insists on delivering the world’s best driving experience. Lei Jun doesn’t build supercars, yet he created the most affordable supercar in the world.
CSPO doesn’t teach programming languages—it teaches the language of decision-making. It’s a course that combines “management logic × business insight,” helping people learn to view the market strategically and prioritize choices based on value. This course isn’t about “making products”; it’s about seeing the value stream behind every product.
Myth 3: Is having a CSM enough?
Many learners ask, “I’ve already taken CSM—do I still need CSPO?” I often say—CSM is like the Heaven Sword, wielded by the Scrum Master, while CSPO is the Dragon Saber. If CSM makes you an expert in Scrum, then CSPO makes you an expert in business perspective.
CSM teaches you how to lead teams and embody the spirit of Scrum; CSPO elevates you to a higher level, helping you master market insight, value prioritization, and strategic decision-making. CSM helps teams “do things right,” while CSPO helps leaders “do the right things.” The two complement each other perfectly.
Course Design Philosophy: Helping leaders relearn how to be “customer-centric.”
The creation of the CSPO course itself was an Agile practice in action. I submitted my course outline to Scrum Alliance, and it was rejected three times in a row. It wasn’t until the fourth submission that I finally passed the review. Each revision made me reflect deeply: the core of CSPO must not be mere knowledge delivery—it must truly enable learners to shift their mindset.
I infused the course with my twenty years of PO experience—from working at ASE Group, to founding PM-ABC Consulting, to organizing the Top Ten Project Manger Awards and the Agile CEO Awards. From managing products and projects to building consulting systems, almost every product I’ve led has become a market success. Later, I transformed these experiences into a replicable learning framework that allows every participant to apply them in their own field.
At the same time, I studied and integrated the syllabi of six trainers from Europe, the U.S., and China, distilling their essence into a uniquely Taiwanese version. This process led to the creation of the “Four Circles + Influence Map” model—a comprehensive framework that moves from macro to micro, bottom-up and top-down, allowing learners to understand strategic context while also seeing the real impact of decisions through hands-on practice.
The entire course includes over 30 intensive workshops, covering everything from concepts and strategy to action. Each stage enables participants to “apply what they learn immediately and master it through practice.”
Five Key Teaching Highlights: Among the Top 20% of CSPO Courses Worldwide in Quality
- Fusion Design from Six Benchmark Trainers: I benchmarked six international trainers and extracted the most essential elements to create a uniquely Taiwanese, world-class version. In terms of content quality, this course easily ranks among the top 20% of CSPO programs worldwide.
- Original Game “Build the Tower”: In the CSM course, there’s the legendary “Ball Game.” In CSPO, I designed a more strategic and creative version—“Build the Tower.” Participants must collaborate to construct a product under limited resources, experiencing Scrum’s empiricism and business value prioritization firsthand. This game has become one of the most memorable moments for all participants.
- Cross-Industry Business Model Simulation: One of the most distinctive parts of this course is the hands-on business model analysis. I often use McDonald’s as an example—the profit margin on burgers is only 3%, but the company made it to the S&P 500 through its real estate model.
- McDonald’s buys land and builds stores in undeveloped areas, then leases them to franchisees and collects rent based on revenue, in addition to franchise fees and royalties. With over 17,000 properties worldwide valued at more than USD 30 billion, McDonald’s far exceeds the USD 1.8 billion market cap threshold for the S&P 500. In other words, it reached global success not by selling burgers but through business model design. This case helps participants realize that products are just the surface—business models are the true core.
- Highly Engaging Interactive Teaching: The entire course is tightly structured and fast-paced. Participants often describe it as “like an EMBA semester compressed into two days!” Though intense, it’s deeply fulfilling because they don’t just learn a framework—they learn to use Scrum to think about business.
- AI + MVP Workshop: In just 30 minutes, participants design, film, and launch a Minimum Viable Product (MVP), completely redefining the speed of innovation. This workshop is often the most astonishing part of the entire CSPO course, showing that “innovation can happen this fast.” By combining Artificial Intelligence (AI) with Scrum’s product mindset, participants experience the full product lifecycle—from concept to validation to launch—within half an hour, creating a real MVP such as a short video or prototype in real time.
CSPO Business Case Sharing
We have accumulated over 16 real business cases so far, with new creative combinations emerging in every cohort.
- CSPO01 Group 1 Business Model Canvas: POYA
- CSPO01 Group 2 Business Model Canvas: Shopee
- CSPO01 Group 3 Business Model Canvas: NVIDIA
- CSPO01 Group 4 Business Model Canvas: Great Tree Pharmacy
- CSPO02 Group 1 Business Model Canvas: Explosive Sales Strategy for High-End All-You-Can-Eat Buffets
- CSPO02 Group 2 Business Model Canvas: How Google Turned from Public Ridicule to the AI Dark Horse No Competitor Can Ignore in Just Two Years
- CSPO02 Group 3 Business Model Canvas: How Qburger, Founded 20 Years Later than Mai Wei Deng and Meizhi Cheng, Broke Through the Market and Reached IPO with a Single App
- CSPO02 Group 4 Business Model Canvas: Hi-Life’s Differentiation Breakthrough Strategy — Business Model Analysis of Hi-Life Products
- CSPO03 Group 1 Business Model Canvas: POP MART
- CSPO03 Group 2 Business Model Canvas: Books.com.tw (Blogtai Bookstore)
- CSPO03 Group 3 Business Model Canvas: Coupang Business Model
- CSPO03 Group 4 Business Model Canvas: Garmin
- CSPO04 Group 1 Business Model Canvas: Weight-Loss Injection
- CSPO04 Group 2 Business Model Canvas: Delta Electronics Business Model (Integrity, Innovation, Collaboration, Inclusion, Empowerment)
- CSPO04 Group 3 Business Model Canvas: Foxconn Technology Business Model
- CSPO04 Group 4 Business Model Canvas: Associated Press (AP)
Participant Feedback: From CSM to CSPO — A 3 to 10 Times Increase in Value
After each course, I conduct an anonymous survey to gather participants’ feedback. If the degree of excellence of CSM is rated as 1, the average score for CSPO ranges between 3 and 10 times higher. When I first saw the results, I was honestly quite surprised.
Participants wrote in their feedback surveys:
“CSPO allowed me to see Scrum from a strategic perspective for the first time.”
“In just two days, it reshaped my understanding of products and organizations.”
“This is not just a course; it’s a reboot of leadership.”
What they learned was not just Scrum, but a decision-making logic capable of transforming organizations—thinking about business through Scrum and creating value through business.
Participant LinkedIn Sharing Section
The reflections shared by participants on LinkedIn about their CSPO experience are truly authentic—sincere in tone, insightful in content, and filled with heartfelt inspiration and reflection. These posts are not only a testament to the quality of the course but also showcase how participants rediscovered the true value of the Product Owner (PO) role throughout the learning journey.
- Huang O-Chan: This CSPO course gave me an unprecedented level of insight. As a senior consultant, I thought I was already well-versed in project and product management, but Roger’s teaching completely transformed my understanding of the Product Owner (PO) role. Starting from the Scrum framework and Agile core values, the course used games and practical exercises—such as the “Build the Tower Challenge”—to highlight the importance of teamwork and rapid feedback. The latter half integrated theory with practical tools like the Business Model Canvas, stakeholder matrix, and MVP design, teaching me how to stay agile amid change. My deepest realization was this: the key to being an excellent PO is not managing backlogs, but telling a product story that unites the team. This course taught me far more than methods and tools—it reshaped how I think about leadership and innovation…. (Full article available on LinkedIn)
- Tong O-Rui: The CSPO course led by CST Roger was a transformative journey that completely redefined my product mindset. Through the “Build the Tower Challenge,” we experienced firsthand the true spirit of Scrum—inspection, adaptation, and continuous iteration—learning from failure and achieving new heights each time. What truly struck me was the course’s core insight: “The value of CSPO lies not in the product itself, but in designing a sustainable business model.” This revelation reshaped my understanding of the Product Owner’s role—not as an executor, but as a strategic designer and value architect who can discern the profit logic between the market and users. These two days were not just about learning—they were a complete rebirth of how I see products….(Full article available on LinkedIn)
- Chen O-Ching: Earning my CSPO certification under the guidance of Roger Chou was one of the most inspiring two-day learning journeys in my career. Through more than 30 intensive exercises, we moved from theory to real-world practice, gaining a comprehensive understanding of the true essence of value creation for a Product Owner (PO). During the “Build the Tower” activity, I realized how Agile teams use “deconstruction and reconstruction” to manage technical debt and incremental development. In the AI-powered MVP workshop, I learned to use technology to enhance communication efficiency and turn vision into reality. By analyzing POYA’s business model, I gained a deeper understanding of how the Business Model Canvas connects value propositions with profit logic. These two days made me realize that CSPO is not about learning a framework—it’s about learning to make decisions driven by value, bridging the gap between technology and business. This training not only reshaped my product mindset but also opened a new chapter in my continuous pursuit of Agile innovation…. (Full article available on LinkedIn)
Participant Reflection Categories — Which Groups Are Suitable to Read Them
- Chairperson / General Manager：
- Synnex Technology International Corp. — Wei O-Fen
- Magchip Corp.— Shih O-Hsien
- Galaxy Software Services — Hu O-Jou
- Yongshi Construction Co., Ltd. — Chiang O
- Guancheng Energy & Environmental Control Co., Ltd. — Wang O-Tang
- Yuanzhi Management Consulting Co., Ltd. — Lin O-Chung
- University Professor / Association Chairman：
- Cheng Shiu University Educational Foundation — Chou O-Jung
- ESG Sustainability Development Association — Chen O-Mu
- Senior Executive：
- CTBC Bank — Chang O-Kang
- Pfizer Inc. — Weng O-Chang
- Pfizer Inc. — Sun O-Feng
- Taiwan Saner Co., Ltd. — Tseng O-Sung
- China Productivity Center — Huang O-Chun
- Commerce Development Research Institute — Cheng O-Lin
- Micro Energy Co., Ltd. — Chen O-Hsun
- Product Manager / Project Manager：
- Idea Digital Co., Ltd. — Tsao O-Hsuan
- Information Technology Total Services Co., Ltd. — Ho O-Chun
- Mega Point Technology Co., Ltd. — Lin O-Mao
- Feng Tai Technology Co., Ltd. — Cheng O-Ju
- WPG Holdings Co., Ltd. — Chou O-Ting
- Jen Shi Bao Industrial Co., Ltd. — Fan O-Hao
- Chin Chai Tong Business Technology — Huang O-Cha
- Systex Corporation — Huang O-Peng
- Others：
- Yipai Film Co., Ltd. — Lai O-Hsueh
- Project Manager Magazine — Wu O-Ming
CSPO Course AI MVP
The core value of an MVP (Minimum Viable Product) lies in using the least cost and time to validate the largest learning and value hypothesis. It shifts the team’s mindset from “building a product” to “learning from the market.” By creating the smallest yet functional prototype, teams can quickly gain real user feedback and avoid wasting resources in the wrong direction.
For CSPO learners, MVP training cultivates a value-focused mindset — identifying features that best solve user pain points and generate the most learning, initiating the “Build–Measure–Learn” loop so that product growth is based on real data and customer value.
Below are five typical in-class implementations by participants:
1.Hong Sheng Construction Co., Ltd. — Deputy General Manager Li O-Ying
CSPO AI Video Reflection
2.Joanne — CSPO AI Video Reflection
3.CSPO04 Participant Ruru — AI Video Reflection: With AI Programming, Even HR Can Build Their Own AI Assistant
CSPO04 Participant Lin O-Ya — AI Video Reflection
5.CSPO04 Participant Kuan O-Hsi — AI Video Reflection
Conclusion: Empowering Leaders to Be Not Just Managers, but Product Owners Who Create the Future
Finally, I want to say that CSPO is a course about vision. And my vision is to cultivate CSPOs who will be even greater than myself. That is my ultimate mission as a trainer. For those who wish to continue learning, I recommend the new edition of the official CSPO textbook (commonly known as the “Yellow Book”). The updated version has been fully revised and is available for purchase on Books.com.tw.
CSPO is not just a certification—it’s a transformation of mindset. It helps leaders move from “management” to “creation,” learning to sense markets, define value, and lead change. CSPO is more than a credential—it’s an evolution from leader to creator.
Sign-up Link, Register now and join the world’s most influential CSPO program. Together, let’s redefine leadership through the lens of product thinking.
